Mark 10:17-22 shows us an incredible opportunity for Jesus to bring a golden parachute into the fold.
As Jesus started on his way, a man ran up to him and fell on his knees before him. “Good teacher,” he asked, “what must I do to inherit eternal life?” “Why do you call me good?” Jesus answered. “No one is good—except God alone. You know the commandments: ‘You shall not murder, you shall not commit adultery, you shall not steal, you shall not give false testimony, you shall not defraud, honor your father and mother.’[a]” “Teacher,” he declared, “all these I have kept since I was a boy.” Jesus looked at him and loved him. “One thing you lack,” he said. “Go, sell everything you have and give to the poor,and you will have treasure in heaven. Then come, follow me.” At this the man’s face fell. He went away sad, because he had great wealth.
Did Jesus blow it? He's got an opportunity to get a big spender to join Him and instead tells this guy to get rid of the one thing that he's spent his life accumulating...one thing that would greatly impact Jesus' ministry!
Jesus gave this man the opportunity to come follow Him; but only after giving everything up for the poor. It's an incredible and difficult challenge for the man to do...this was this man's life and livelihood. Why this one thing, Jesus? Why not something else? Penance or retribution like the tax collector? Just as Jesus calls us to baptize one another, turning from the old life and old patterns to new, He calls this man to give up his old ways and let go to follow Him. Its a lot easier for fishermen, who weren't earning much of a living, to drop that job and come follow Jesus.
I find this passage especially intriguing because it says "Jesus felt genuine love for him." I believe Jesus knew that (1), this man really wanted to be and do good in his life; (2), this man was truly remarkable in his walk; (3) this man was going to have to sacrifice a great deal in order to do what was necessary Ultimately, this man was not willing to give up what Jesus called him to.
It's always harder to let go of everything when everything is a lot. So what is it that you're not willing to let go of? It may be the very thing that's holding you back from truly experiencing a newer walk with Him.